INSIGHTS / THE ASTRAVALO JOURNAL
THE THINKING BEHIND THE BRANDS.
A useful point of view on food and beverage strategy, consumer behavior, branding and growth.
Read the guide ↗RESEARCHPERSPECTIVEPRACTICAL GUIDES
EXPLORE BY TOPIC
BRAND STRATEGY / PRACTICAL GUIDE
GREAT TASTE IS NOT A POSITIONING STRATEGY.
A practical framework for building a differentiated reason to choose.
Read the guide ↗CUSTOMER BEHAVIOR / PRACTICAL GUIDEWHY SOME CAFÉS BECOME ROUTINES.
How memorable rituals can influence customer preference.
Read the guide ↗BEVERAGES / PRACTICAL GUIDEFROM FIRST SIP TO FIRST CHOICE.
Building a beverage brand that lasts beyond its launch.
Read the guide ↗PERFORMANCE MARKETING / PRACTICAL GUIDEVIRAL IS NOT THE SAME AS VALUABLE.
What content metrics can and cannot tell a growing restaurant brand.
Read the guide ↗4 practical guides